Why Time

Wednesday, May 27, 2009

Gerry and Jack Canfield

I had the pleasure of sharing centre stage for a second time with Jack Canfield this past weekend, May 23.09. The audience consisted of over 500 plus people at the Metro Toronto Convention Centre. The event was hosted by Universal Energies and they did a spectacular job. My goal as Master of Ceremonies was to get the audience all fired up, inspired with enthusiasm and ready them for action. Jack and I spent some time throughout the day chatting once again about how his Success Principles program kick started my speaking career. Jack is an outstanding human being and I can't wait to spend more time with him. As I continue to coach hundreds of entrepreneurs, (when I am not speaking 100 days across the globe) I will always share Jack's inspiring message to my clients.

- Build Momentum and don't get hung up on the how or why.

- Focus on your end goals and fixate on the end prize.

- Take incremental steps every day to getting to your destination.

- Take the Ready, Fire, Aim mentality. This means you need to take action.

Many of the delegates have already reached out to me wanting to partner with me in promoting my new book, GET CREATIVE, others want to move into action and have signed up to coach with me, while others want to kick start their speaking career and are ready to coach through my speaker training program.

I love seeing people take action and go for what they want. This is the type of people I want to give me all to. This is why amazing speakers like Mike Lipkin and I have come together to offer a speaker training program designed to raise the level of individuals that want to become master presenters. I am getting ready for my week tour of Istanbul next week where I will be presenting on Creativity and Innovation. I am very excited about this international presentation focused on inspiring global companies to action, standing out and developing a stronger brand culture that engages their clients. Companies like like Virgin who use the power of branding and creativity to differentiate themselves from the competition and who take every day services and make them sexy with the power of their brand.

I have uploaded some new video posts to my YouTube channel, Gerry Visca so check some of these tips out. Have an outstanding week.

Thursday, May 21, 2009

Burlington Branding Boot Camp

What a way to start my morning, a 6:00am jog around the block, a quick work out followed by an energizing smoothie! Why do I do this? To get into the zone, to creatively inspire a cast of entrepreneurs in Burlington today. I need to give them my all, and that requires creativity and inspiration. I was so impressed with this group today, thank you all for attending, I hope you got as much out of this session as I did!

I admire these entrepreneurs that take the time to invest in themseleves. You all worked well as a team and collaborated with a common goal in helping one another. I want to leave you with some tips for moving your personal brand and marketing plan development further:

Focus on getting clear with your personal brand. What and how do yor>u want others to preceive you?

What images best reflect your brand?

What 3 words differentiate you from the competition.

Get going on using social media based tools. Set up your twitter, Linked In and YOUTUBE accounts.

Be a rookie and be fascinated all of the time with everything around you.

Start collaborating with others that will help you acheive your goals.

Complete what you have started and finish like a champion.

Wednesday, May 20, 2009

A great interview with Panorama Magazine

I had a great interview yesterday with Pete Mitchell of Panorama Magazine in Burlington. The topic was on Social Media, Web 2.0. I focused on the branding of social media and how it can positively contribute your marketing mix and in building your personal brand. I am huge fan and advocate of Social media when used in a positive context. It is a great way to connect with the world in a very efficient and streamlined manner. It cuts through the noise and helps you get your message out with impact. Some of the tips that I discussed in my media interview include:

- Consider reaching a new and larger/organic audience with the use of social media.

- Unlike Web 1.0, which focused on lectures, Web 2.0 focuses on collaboration and opinion. So start improving the conversation. With Web 2.0, you don't control the message, anyone can shape it.

- Web 2.0 is an online platform that allows users to share insights, experiences and perspectives.

- The new communication model is about allowing your audience to provide feedback and insights.

- Web 2.0 is shaping brands, it is allowing users to define the experience about your brand so stop trying to control the message but rather focus on improving the message.

- One of the best ways to shepherd your brand online is to actively listen and participate to the conversation.

I look forward to hearing your thoughts on this post, please share your insight with others.

Friday, May 15, 2009



One of my favorite Branding Boot Camps would have been in Whitby Ontario last year. The event was very well run in their Dinner theatre and the vibe/energy in the room was absolutely outstanding. All of the details including the registration and the organization was outstanding. So, on June 23, 2009, I am returning to Whitby to deliver a morning High Energy style Branding Boot Camp. In this high-energy session, I will be:
  • Concentrating on how to develop a vision for your brand
  • How to brand yourself with the use of social media tools like YouTube
  • How to use unconventional marketing strategies to differentiate yourself from the competition
  • How to ZIG when everyone else ZAGS

In addition, I will be focusing on how to apply my creative laws to engage and excite your clients and your prospects. So, don't miss out on a chance to get inspired to action on June 23. Connect with your Whitby Chamber of Commerce and tell them to reserve your HOT SEAT.

See you soon.

New Market is a New Market

I had the esteemed pleasure of inspiring over 45 individuals this week from the New Market Chamber of Commerce. I was impressed with this group in their abilities to embrace my creative laws in helping them thrive in 2009. There was little fear in this group but rather excitement, inspired energy and enthusiasm in collaborating with the delegates. Laughter continually filled the room and several champions within the audience inspired others with encouragement and participation. New Market is fortunate to have Debra Scott as one of their leaders and a group of ambassadors that can now go onto creatively inspire others. I have received several calls and emails from some of the delegates expressing their appreciation and their inspired state that has kick started creative action. The message really connected with this group, ZIG when everyone else ZAGS. New Market, you inspired me to continually raise the level of my performance and my message. I thank you for that and I look forward to spending more time with you all in the near future. Until then, have an outstanding summer and don't look back, only forward. Continue to spread the kudos, collaborate and build momentum. You are all champions in my book.

Sunday, May 3, 2009

WIRED = INSPIRED | Ontario Career Colleges get ROCKED

I had the pleasure of spending this past Thursday and Friday with The Ontario Association of Career Colleges in Niagara Falls. This was an amazing group of 130 delegates from all across Ontario, the elite of career colleges. The organization of the event was spot on, kudos to Lorna and the OACC team. This was a terrific group ready for inspiration. I kicked off the event with a 1 hour key note focused on the significance of creativity in the career college space. The group was dynamic and full of energy. Laughter filled the Hilton conference room as I made my way through the spaces between the tables. A technique that I like to use at all of my presentations, it helps me engage each and everyone in the audience. Following the key note I reconnected with a cousin of mine, Sam Visca, who owns a local electrical contracting company, it was great spending this quality time with him. I look forward to spending more time with the delegates from the various career colleges and to inspiring their group in the near future.