Why Time

Tuesday, October 9, 2012

Red Tip: Uncover the Real You

Red Tip – Uncover the Real You



I was recently contacted by a series of stellar organizations and asked to inspire in Chicago, Edmonton, Niagara and Ottawa at the start of 2013. What was the deciding factor for their selection? Each one responded with a similar response: ‘Gerry, we have a strong desire to inspire our audiences to think different about their personal brands.’ My tip for you: Continually strive to extract the essence of what makes you truly unique. Recognize that your brand is what they say it is that matters. Here is a great little exercise, email five of your closest friends and/or colleagues right now and ask them to share with you what they perceive to be your top attributes. What are you recognized for? How do you want to be perceived? What is your brand essence? To thrive in today’s marketplace means you need to go well beyond the point of differentiation. A new creative mindset is required to create a meaningful experience that has your clients and customers wanting a piece of you. The key is to declare to the world right now, this very moment that you are no longer interested in playing small and you are ready to play at a new altitude. That means everything you do has to be taken to a new level of inspiration, your events, your approach, your message, your style, everything. Why you ask? Quite simply, your competition is doing it and they are striving to deliver an experience that will connect with the hearts of your customer.


There are over 50,000 speakers world-wide so anytime that I attract these amazing opportunities I am extremely grateful and strive to raise the level of my game. Uncovering the [real you] means going deeper and living some really big questions. You can’t stop there, you then need to get people excited and engaged with your ‘why’ by leaning forward, stepping in and declaring your intention. You need to get a bit uncomfortable with the uncomfortable, more importantly, you need to get fired up with enthusiasm. Here is the thing, if you’re not excited about your personal brand and what you stand for, how can you expect others to be!

Thursday TANKS are impacting thousands of individuals to take action and create their lives. The TANK is expanding to Edmonton on Nov.1, Niagara on Nov.29 and Burlington on Thursday October 25th, 2012. Thursday TANKS provide you with the unique opportunity to answer some really big questions, meet a new inspired breed of entrepreneurs that are changing themselves and impacting the world. Meet some of the authors of Gerry Visca’s upcoming book DEFYENEURS Season 1. Thursday TANKS are always sold-out events so please email the DEFYENEURS team at: gerry@redchairbranding.com to hold your seats for these events.
You are receiving this exclusive Red Tip directly from Canada’s Creative Coach®.