In my latest book titled: I don't know what the hell I'm doing, I share an insight called: Share & Tell. The essence is quite simply this: 'Strive to connect with people's hearts and you will win them for a lifetime.'
It's easy to [focus] on the features and benefits of your product or opportunity but here is the thing - who gives a crap! If you want to STAND OUT from the crowd and the sea of noise then take a step towards the front of the line.
Creating meaningful connections starts with an intention. Less is more in this instance. In a crowded room - be present with the person next to you. Replace mass social media boosts with a few heart-felt hand written notes to your true ambassadors.
Go beyond the features and benefits and stir in empathy and emotion. "I know how you feel and I'm here to help you..."