Why Time

Wednesday, December 11, 2013


I continually strive to help the world uncover and live their WHY as I believe the World will be Helped by You when you strive to define with crystal clarity, why you exist!  I believe the new R.O.I. for the world is: Reach Out and Inspire Others with your passion and your purpose.  Every week, I inspire the world with a REDTIP, with the intention to help you reflect and BE what you SEEK.  As one of Canada’s top inspirational speakers, my WHY is to creatively inspire you to Action. I hope you enjoy my 50 most inspired TIPS and they become a catalyst in helping you become who you were born to be. 
GERRY VISCACanada’s Creative Coach®
Speaker | Author | Publisher | Founder of Defyeneurs
RED TIPS are available at www.gerryvisca.com

Tuesday, November 19, 2013

Red Tip: Ground Yourself in the Present Moment

Red Tip: Ground Yourself in the Present Moment

To many of us hold ourselves back from living out our full potential.  We are slaves to thoughts of our past: regret, pain, resentment and anger. Strive to condition your mind on a daily basis to release those thoughts that no longer serve you in the present moment.  By doing so, you will effectively embrace the present moment.  A great technique to ground yourself in the present moment is to ask the following questions three times a day:
Where am I? Response is: 'Here'
What Time is it? Response is: 'Now'
Who am I? Response is: 'This Moment'
The responses to these three grounding questions, 'here, now and this moment' will help you in any situation and harness your energy in the present moment.  All we have is this moment! Life is filled with them and when you start to embrace the richness of each single moment, here you will find your inner strength and true power.   
Just imagine focusing 100% of your energy on the power of that one single moment. Anything and everything is possible.

Tuesday, July 30, 2013

rethink R.O.I

rethink R.O.I - ME to MANY

Rethink R.O.I.: ME to MANY

This article was inspired by an extraordinary young lady that I had the pleasure of inspiring at a recent event in Canada.  Nothing is random and once we recognize that everyone we meet is a teacher, the universe will open up a world of possibilities and potential.   I continue to imagine a world inspired.  This is no longer a concept rooted deeply into my cerebellum.  I take extraordinary daily, weekly, monthly, quarterly and annual action to live a life of inspiration.  As I continue inspiring world-wide through the Defyeneurs™ movement, I look for ways to shine a light on the world though our monthly event series - The TANK™, our extraordinary book series and our publications.   In this state of being, I am experiencing a shift in the world's energy from ME to MANY.  Defyeneurs™ was conceived out of the notion that no one should ever feel alone - we are all connected and greatness is not reserved for the few but for the many.  It is my hope that one day the world embraces and replaces 'Entrepreneurs with Defyeneurs™'.  Defyeneurs™ are inspired entrepreneurs that know and live their WHY everyday.  (The World Helped by You).  They are focused on giving their energy to the benefit of the world.  This is what drives their daily R.O.I.  They embrace an inspired and collaborative mindset and understand that the world needs a new and inspired way of being. 

We live in a time where a shift in the world’s energy is moving from ME to MANY.  My state of being is centered around pouring myself into the benefit of others, inspiring them to be the best that they can be so they give permission to others to do the same.  I envision a world inspired and that brings me tremendous joy. Why? What you focus on expands. What you believe is reality. What you bring into your conscience has ALREADY been created. A world inspired is not about R.O.I.  A world inspired is about believing that greatness is everyone's birthright. A world inspired is about shedding fear and doubt, scarcity and lack. These illusions no longer serve a world that is meant to thrive. All of the latest cell phone innovations and apps that continue to create even greater voids of space between us does very little at connecting the human race and contributing to a world inspired. Remember the famous ad - Reach out and Touch Someone - if you truly want to connect with peoples’ hearts - reach out and find someone that feels alone and help them feel that they are connected and surrounded by love and light.

I have a new way of approaching R.O.I that I am inspired to share with you. I refer to it as:
Reach Out. Inspire.  The new R.O.I for the world is about Reaching Out and Inspiring Others to be extraordinary.  This is an inspired way of being with only one expected outcome: to make others feel connected to something larger than themselves.   Just imagine the world asking and living the following questions: 

·       How can the world benefit from my energy, from my unique gifts and my passion?
·       How can the World be helped by me?
·       How can I shine a light on others?

The next time you approach the concept of R.O.I - ask those around you and more importantly yourself, how can I reach out and inspire others with my passion and my purpose?  The World is ready to be helped by you.

Gerry Visca, Canada’s Creative Coach®
Inspirational Speaker | Author | Founder of Defyeneurs™


Monday, June 24, 2013

Become a MAESTRO of your life

Become a MAESTRO of your Life - Gerry Visca, Canadas Creative Coach
A 7 day plan to Motivate you into Action 

Have you ever contemplated the BIGGER picture of the life you want to live. So many people that I meet, hold themselves back from stepping into this question for FEAR of not knowing or seeing the HOW.  Its the WHY that drives the HOW, the key is to get started now and take action knowing that you have the control and the ability to create your life.  This is your time to take 100% responsibility for how you want to live your one precious life that you have been gifted.  Ask yourself; what do I know for certain? Who do I want to surround myself with? Where do I want to live? What are my special gifts that I want to share with the world?  What gets me so fired up that it has me leaping out of bed every morning?

Become a MAESTRO of your life and know that everything you wish to create in your life has already been created.  The moment you imagine it, you have created it.  The key is to take action, surround yourself with the right people, believe in yourself and receive your greatness.    Everything that you have in your life this very moment is the result of the choices that you have made throughout your journey. Some of these choices were conscious choices while others were the result of attracting forces at work.  When you become aware of your power to influence these choices you will become more enlightened to the doors of opportunities that present themselves to you everyday.  Nothing is random and when you start to take action you are exercising your right to create your world.   Becoming a MAESTRO of your life, means becoming aware of your ability to create your life.  We are all born as creators and greatness is your birthright.  It is not reserved for the few but the many.  

You can get started today. This is your 7 day plan to regain control of your life. 

 Monday: Clear the Path

  • Let go of the past, people, negative circumstances and energy that no longer serves you.  Clear your mind and give yourself permission to move yourself forward. See these past experiences as the greatest teachers of your life that served a greater purpose then release it.  Send these people love and light, smile and wish then well with no regrets.      
Tuesday: Fixate on the End Prize

  • Blaze a trail for your new life by focusing ONLY on that which you wish to receive.  See and feel what you want.  This week, act as if you have already received it. 
Wednesday: Still your Mind

  • High levels of peak performance need to be balanced with periods of deep renewal.  Sit in complete stillness every morning for 30 minutes upon waking up.  On Wednesday, include an additional 30 minutes of stillness before going to bed. 
Thursday: Affirm your way to Success

  • Make a list of 7 affirmations and live one of them every day.  Start every affirmation with the words:  I AM...then list what you are intending to receive.  On Thursday, share your list of 7 affirmations with those closest to you.   
Friday: Live with Gratitude

  • As you drift off to sleep, review all of the things that you are grateful for.  You can do this in your mind or read them out loud.  Review every moment and declare to the universe your gratitude for all of the special gifts from the day.  Upon waking up every morning, declare to the universe all of the things that you are about to create today.  You are creating your day in advance.  Be grateful for the MAESTRO that you have become
Saturday: Collaborate with Others

  • Don't do it alone, no one is ever alone.  Share your intention with others.  We can only help you when we know your intention.  We live in a new social world that rewards collaborative energy.  The world is waiting to life you up.   
Sunday: Take Action Today

  • Make 7 calls, email 7 people and send out 7 thank you cards. Go after that opportunity with persistence, passion and with the intention of receiving it.  You are a MAESTRO and you are creating your life.    


Friday, May 31, 2013

Imagine a World Inspired - A collaboration with 100 authors on a course to impact the world.


HAMILTON, ON (May 31st, Defeneurs_Book_Montage)…All of us are born with great potential and a life purpose waiting to be uncovered. Greatness is not reserved for the select few, it lives in all of us. Greatness is our birthright as a human race. We were all meant to live extraordinary lives. Whether we are conscious of it or not we all have a basic human need to become self-actualized, to shine and release our full hidden potential.

Upon leaving the field of architecture in 1999, Gerry Visca, now regarded internationally as Canada’s Creative Coach® and one of Canada's top inspirational speakers, was inspired with a new calling, to inspire 1 million people to action. On May 29, 2013, Gerry Visca was interviewed by Jack Canfield, the founder of the Chicken Soup for the Soul Series and author of New York Times best seller, 'The Success Principles' for his new book, 'Living the Success Principles.' Gerry Visca shared with Jack Canfield his passion for inspiring everyday people to do extraordinary things. With the expansion of his inspirational and global movement; DEFYENEURS™; Gerry Visca is confident that his life purpose is coming to fruition.

Gerry Visca founded the DEFYENEURS™ movement in 2010 as a result of his inspirational work with entrepreneurs and his passion for surrounding entrepreneurs with greatness. "When I set on my path to inspire others, I felt very alone. The path of an inspired entrepreneur can be a lonely ride, declares Visca. I declared at that moment, that I would create an inspired movement, that helped others feel connected to something bigger than themselves and also empowering them to identify and stay connected to their WHY." The DEFYENEURS™ movement is highly active across a dozen communities throughout Canada and includes an array of meaningful touch points that include: a Magazine, a monthly event series referred to as The Tanks, tele-seminars, inspired coaching, an inspirational tour across Canadian schools known as Big Think Youth, and a collaborative book series that includes 4 editions. All of these touch points are aligned with the intention of inspiring everyday people to do extraordinary things.

For the past 2 years, Visca's monthly event series branded as 'The Tank', have inspired thousands of people to extract and live their why. This “why” exists in all of us; it is the essence of our greatness. Getting to it can often be quite challenging. This is where monthly Tanks come in, empowering people to dig in and do inspired work to extract their why and then live it. Visca believes that one time workshops or reading the odd ‘self-help’ book does not come close to the inspiration that is unleashed in individuals when they attend these monthly Tanks. The Tanks have gained tremendous popularity and have even expanded across Canada to the following locations: Burlington, Edmonton, Montreal, Ottawa, Tri-Cities, Niagara, London, Muskoka and Hamilton. Tanks have also attracted new ambassadors in other parts of the world including: California, Istanbul, Turkey, India and Berlin, Germany.

After writing and publishing five of his own books in the areas of inspiration, creativity and innovation, Visca launched a collaborative book series as part of the DEFYENEURS™ movement. The success of the first book: DEFYENEURS™ Season 1, an inspired breed of entrepreneurs that includes 11 authors, released in December 2012 sparked the formation of 3 other Seasons that now include over 70 contributing authors. Theresa Beenken, CEO of The National Speakers Bureau, one of North America's most prestigious speaking bureaus contributed the forward to Season 1 and states:

“I was compelled to write the foreword in DEFYENEURS™ Season 1 because, like Gerry, I’m drawn to big dreamers who also have the ability and the commitment to make their visions a reality.  Gerry Visca’s vision is becoming reality.   Since we first met, he’s travelled to over ten countries, delivered hundreds of talks, impacted thousands of people, and published six books. Gerry Visca personifies his DEFYENEUR™ movement as the spark and the catalyst for others to entrepreneurial success.  He’s started a movement that is flourishing and with this latest DEFYENEURS™ venture, he’s casting his rock star spotlight on those individuals he sees have value to share with others.  On to those who can tell the tale of their journey to defy gravity and inspire others.  In this way, Gerry’s message moves from one to one, to one to many.” said Theresa Beenken, CEO of National Speakers Bureau.

“Everyone has a compelling story and message to share with the world declares Visca. There are a few collaborative books out in the world but none, I believe, have such a passion and commitment to inspire others to action!” said Visca. As part of the DEFYENEURS™ book series, Visca had a strong desire to create a collaborative book for youth and families. Young DEFYENENEURS™ is the first book of its kind and includes 13 pairings of parents and children co-creating their chapters. "My 12 year-old daughter Sophie, inspired the idea. We spend so much quality time together creating, that I wanted to help other families create a meaningful legacy that would inspire other families." notes Gerry Visca. Young DEFYENEURS™ is scheduled for release in September 2013.

DEFYENEURS™ Season 2 titled, Inspiring Freedom, includes an impressive array of inspired leaders with a desire to help others reach new levels of inner freedom. Authors include, Jennifer Baird, the President of Canadian retailer,

Stitch It, Vittoria Wikston, mountain climber and CEO of Niagara Falls Tourism, Milena Santoro of Edmonton, AB, an event planner and motivational speaker, Cheryl Renzenbrink of Edmonton, AB, Patty Kim of Oakville, a successful real-estate investor. Season 2 authors also includes a recent Ryerson University graduate, Dusan Sigulinski of Toronto who was inspired to become a speaker after watching Gerry Visca deliver a high-energy key note presentation in Toronto to a room of 350 students.

“These contributing authors are ordinary people doing extraordinary things and I am committed to celebrating them as part of this inspired movement” said Gerry Visca, author and one of Canada’s top inspirational speakers. “I am focused on inspiring a creative movement that celebrates an inspired breed of entrepreneurs that are defying gravity in their everyday lives. Many of these DEFYENEURS™ are becoming best-selling authors, coaches, teachers, and speakers with a crystal clear purpose as to why they exist in the world”.

Upon being inspired at an event in Montreal in February 2013, Visca decided to launch Season 3 of DEFYENEURS™ with a focus on Living your WHY. Season 3 includes over 24 contributing authors selected from an extensive application process. "I was blown away at the response and expressions of interest that we received from interested authors. We received over 50 applications and selected 24 contributing authors that we felt embraced a passion in helping others live their WHY." notes Visca, Creative Director, Publisher and Founder of the DEFYENEURS™ book series.

Erin Harvey, Calgary, Alberta, contributing author to Season 3 writes, "The sheer joy and energy rush that I feel being part of DEFYENEURS™ Season 3 is electric!  To be chosen to share my journey of striving for a better life and doing it on my terms, is a dream came true. When you have a passion and drive, anything can happen."

Jacqueline Zwambag, London, Ontario, contributing author to Season 3 and Young DEFYENEURS™ writes: "I am so excited to be a part of Season 3 of DEFYENEURS™. I cannot wait to share my passion and my story, and to inspire others to create theirs and make it happen. I have a passion for life and have been on an amazing journey and want everybody to know that if I can do it so can they. Determination and success is driven by our why and acting on it. I am so excited to work with the other authors, to hear their stories, together educating and inspiring others to live their why."

Melyssa Moniz, Burlington, Ontario, contributing author to Season 3 writes, DEFYENEURS™ has an incredible mission and vision, which just so happens to coincide with the biggest vision for my life as well.  Reaching out and touching the lives of others is crucial to communicating that which you seek to do, so I am honored to be a part of this amazing project."

Amy Ballantyne, Waterloo, Ontario, Big Think Youth ambassador, contributing author to Young DEFYENEURS™ & Season 3 writes. "I believe Season 3 is about making each day count; taking action and being deliberate for the majority of the day with your WHY on the forefront of your mind. Everyday we have a choice. We can choose to awaken and gain clarity of our greater purpose, we can take action and make a difference even greater than can be imagined."

Leanne Grechulk, Burlington, Ontario, founder of Healthygirl™, author and international speaker was asked by Gerry Visca to write the forward for Season 3 and writes, "I just wanted to say how deeply grateful and inspired I am to be involved and to be supporting your global amazing and wildly adventurous vision."

Angela Kontgen, Gerry Visca's partner and contributing author and editor of the DEFYENEURS™ book series notes: “The dictionary definition of an entrepreneur is ‘an enterprising individual who builds capital through risk and/or initiative’ – not really all that compelling, I think.  Make way for the age of the ‘DEFYENEUR™’ – an individual inspired and/or ignited with a compelling purpose and a massive clarity about ‘why’ they exist.  These individuals create a movement.  These individuals defy gravity to make a difference in the world and bring their ‘why’ into existence.”

The ambitious goal that Gerry Visca declared in 2008 of creatively inspiring 1 million people to action is being taken to new levels with the DEFYENEUR™ movement. “There are few as deeply committed to surrounding people with such an incredible energy as they do the work, take the risks, and defy gravity to bring their dreams to life” notes Angela Kontgen, Author, Speaker, Health and Energy Coach. “This movement is rapidly expanding nationally with stellar people that want to make a difference in this lifetime” said Gerry Visca. “They want to uncover their full potential and live their best lives now by inspiring others around them”.

For more information on the DEFYENEURS™ movement or to interview the list of contributing authors in all 4 Seasons, contact:

Gerry Visca

Inspirational Speaker, Author, Founder of DEFYENEURS™

Tel. 905.528.6032


Tuesday, May 14, 2013

Cellular Creativity–Igniting our WHY Cells: Gerry Visca

This article is one of my first revelations recently ignited while undergoing a deep super conscious meditation. 
All my life I have been regarded as being highly creative. At an early age, my creativity evolved from obtaining an honours degree in Architecture to then founding and directing an award-winning Creative Branding company. It wasn't until 2008 when I began focusing on the power of creativity and creative thinking as a strong catalyst for extracting and driving my WHY.
Now branded as Canada's Creative Coach and WHY master, I allocate significant energy towards inspiring thousands of people to EXTRACT and LIVE their WHY on a daily basis. A focus on creativity and/or co-creation can become an inspired catalyst for driving one's life purpose forward with sheer determination, passion and persistence. I refer to creativity in this context as Cellular Creativity or the igniting of our WHY cells that propel us to uncover and follow our life purpose.
I believe that all of us were born with a life purpose and our role is to uncover it so we can live an extraordinary life in total alignment. I further believe that this life purpose resides within a specific set of creative cells that when stimulated through inspired action they come to life and have the ability to communicate with others.
There are essentially 3 major components: 1) The Mind - when properly conditioned through the use of powerful visualization, meditation and affirmations, have the power to communicate our intention to these creative cells. 2) The Body - when properly fuelled with cellular nutrition on a daily basis has the ability to energize our creative cells to new levels of aliveness. This form of cellular nutrition causes a physical reaction much like the enigma cells inherent in a caterpillar also the driver of it transforming or metamorphosing into a butterfly.  3) The Soul - becomes the vehicle for connecting with others. The soul carries with it our intention and a powerful frequency or vibration that is able to meaningfully connect with others. You have heard the term: we're all connected. Well I believe, that our souls play a major part in this connectivity of our energies.
We all have the ability to go ignite this creative metamorphosis. Its not simply in some of us but rather in all of us.  We were all meant to shine as humans, become self-actualized and release our full hidden potential. We live in a universe governed by creative laws. You have heard the term: Nurture your Soul, Feed your mind and Nurture your Body right? I believe that positive self-talk on its own is not a sufficient catalyst for stimulating this amazing creative process at a cellular level. Rather, all three must work in harmony to effectively stimulate this chain reaction.
I was first introduced to this concept during the research of my architectural thesis - referred to as urban stimulation of events practiced within the De-constructivist movement. A major influencer of this movement was Bernard Tschumi.  Essentially he noted that the growth of urban cities in Europe were the result of the stimulation of urban events. For example, build an urban square at one end of a city and connect it in a linear fashion to another urban square and the creative forces, tension and energy polarized between these two points cause an incredible stimulation of other events.
Over the past 4 years I have ignited hundreds of entrepreneurs through this highly creative process. The first stage is known as the CREATIVE EXTRACTION, where a series of thought provoking questions are used with a the client enabling me to connect with their sub-conscious, their passions and their intention. Some have shared with me that this is an intuitive process, where I am able to go deep inside the individual and pull it out of them. Having fully embraced the power of this process, I truly believe that it is part of ‘Cellular Creativity’ and the soul being open to giving and receiving with its host. It sounds a bit biological, however, I believe that there are many forces at work within our universe: attraction, energy vibration and intention. When we start to believe that there are greater forces at work trying to connect our energies we will find that we all have the ability, the opportunity and even the responsibility to propel ourselves forward. When we all work this way, igniting our true potential, we are in fact serving the world with a far greater purpose. I believe that we weren't put on this earth to simply be a spectator of our lives, watching TV, paying bills, building and visiting more shopping malls. I believe we were meant to uncover and live our life purpose so we can inspire others to do the same. When we are living in this inspired state, we are living 'in-spirit' with our life purpose. In this state we are igniting our creative cells, nurturing our soul so we can connect with others. I recently founded a global movement known as DEFYENEURS - inspired entrepreneurs that extract and live their why so they can defy gravity in everything they do. When I put out a powerful intention to inspire 1 million people, visualized a world inspired, affirmed it, meditated on it, took powerful action by inspiring and igniting others, the HOW presented itself as a result of uncovering and igniting a powerful WHY through this inspired movement. These creative cells when ignited, I believe, essentially rise above and through us to defy gravity and connect with others through our soul.
[Mind - Body - Soul] the three work together to protect, stimulate, ignite, communicate and connect to our deeper WHY and connect with others. Its this state of vibration that we are able to influence motivate and inspire others to live extraordinary lives. Its in this state that makes people become aware and come alive by asking and living BIG questions. The opposite of this energetic state is living in a 'numbed-out' state with little passion and little zest for life! You only need to look at some of the most successful people in the world and they will share with you a common denominator that binds them all:
They uncovered their WHY by asking and living the questions:
  • What is my Passion?
  • What makes me come alive?
  • What is my purpose?
  • How can I serve the World?
  • What legacy do I wish to create?
  • What do I want to be remembered for?
They extracted their WHY - took powerful action and believed it was possible. They faced their fears, received their greatness and created new powerful success habits. They created discipline by making time for the really powerful stuff. They harnessed new levels of emotional, spiritual, mental and physical energy. They stopped doing things that no longer serve them and embraced the new.  They elevate others and became aware that their was a bigger purpose waiting for them.  They surrounded themselves with greatness and like-minded people.    
I admire inspired leaders that pour themselves into others with a purpose to empower and elevate others. Inspired leaders believe in a greater purpose and practice collaborative energy. Helping others in this way helps humanity. This is the kind of world  that I believe we are creating. By helping others Extract and Live their WHY we will evolve into a new level of inspired human beings.
This meditation inspired this article which in-turn inspired my 9th book: DEFYENEURS, Live your WHY.  In this light, I now define WHY as: the World Helped by You.
Gerry Visca, Canada’s Creative Coach
Inspirational Speaker | Author | Founder of DEFYENEURS 

Monday, February 4, 2013

Drive your Curiosity

Drive your Curiosity

As I sit here in my Red Chair, preparing for a series of national and international key notes, I am inspired to share with you my latest Red Tip on the power of ‘driving your curiosity’. Everyday I am fascinated with the world around me. This past weekend I shared an incredible moment with my 12 year-old daughter Sophie, the newest contributing author in my upcoming book: Young DEFYeneurs™. The premise for this book stems from the need to continually marvel at all the wonder that is in front of us each and every day. As a parent, I have come to realize the power of the ‘moment’. It’s not the quantity but rather the quality of time that we spend with our loved ones that matter most. I shared with my life partner this weekend my feelings on: ‘What Matters Most’. Life has a funny way of taking over. In the process of constant “doing” we can easily forget what matters most in our lives. Hitting “pause” and intentionally carving out time allows us to get back on track and live what matters most. This also requires consistently checking in and taking stock of what matters to us to bring about a new level of awareness. I experienced an even higher level of connection with my life partner as we shared our values, hopes and dreams with one another. At times, there was a bit of discomfort, however, as we continued to step into our discomfort, we realized that we both want and value the same things in life. Sharing with her what matters most reminded me of the magic that brought us together in the first place.

This is a powerful question that I encourage you to live today by asking yourself: What matters most to me? Then share what shows up with your loved ones, your children, your spouse, your partner and even your team.

As I continue to live in a higher state of intention, new opportunities continually present themselves to me daily. Whenever I create with a client, I am always focused on centering them with what really matters most. I continually ask them: What do you want to create? What can you control in this very moment? What actions can you take that move you one step closer to your goals? Questions drive new levels of curiosity. In Deepak Chopra’s new book titled: ‘Super Brain’ he reaffirms my belief that the power of knowledge is rooted in curiosity. He expresses that it is our responsibility to drive curiosity and when we continually get curious with the world around us, we feel inspired. As children, we marveled at the world and became curious with our potential and possibility. Somewhere along the line, as adults, we stopped becoming curious and settled for the familiar. In Deepak’s new book, he shares evidence, that remaining in a continual state of curiosity throughout our lifetime, actually may prevent symptoms of senility and brain aging.

Tip: Always remain curious by being a rookie and a pupil of life. Strive to take on new challenges. Create one new success habit every month by living it for 30 consecutive days. Remain open to new opportunities and listen to others with the intent of understanding rather than responding.

Join us on Thursday February 28th, 2013 in Burlington for the official red carpet launch of the first DEFYENEURS Book – Season 1. This is the party of 2013 and you will have a unique opportunity to meet and work with the authors of Season 1. All guests receicved a signed copy of Season 1. Register by Feb 10 by emailing gerry@redchairbranding.com.

Monday, January 28, 2013

Living your Brand

Living Your Brand

By Gerry D. Visca, International Speaker, Author, Global Brand Ambassador

‘Your brand is your life force. It defines who you are and what you stand for. Your brand extends far beyond symbols and logos; it is your unique signature that distinguishes you in the marketplace. Your brand communicates your pledge on the value that you provide.’

Have you heard the phrase: “It takes a village to raise a child?” Think of your brand as a ‘life force’ that requires attention, consistent nourishment and protection. In this article we explore the many faces of your brand and the steps you can take to cultivate a meaningful branding experience.

What do want people to feel about you, your team, your product and/or service?

In my 20 years of brand building experience, I have come to believe that, the quantity of marketing strategies or long-winded mission statements that an organization deploys, makes little or no impact, if you are not engaging your clients emotionally. Recognize that the true power of ‘brand building’ stems from differentiating yourself in the marketplace through the use of emotionally charged strategies. Brand building is fueled with passion and purpose. Successful and innovative companies today clearly understand this concept and strive to win the hearts of their internal and external markets. They compete for the emotions of the people they serve. It’s all about creating higher levels of ‘emotional intelligence and powerful engagement’.

Strive to create strategies that are in alignment with your brand purpose, build off one another and solicit an emotional response from your target group. When I direct a brand building platform for an organization or a high-level entrepreneur, I immediately focus on ‘extracting and defining’ the core essence that makes them unique. This approach sets the stage and the foundation for a more successful branding building platform. With a clearly defined platform and intention in place, your brand building strategies become supercharged with a greater success rate. This approach is highly targeted at the right side of people’s minds, also known as the intuitive, sensing and feeling side. Recognize that human beings are highly emotional creatures and we make decisions based on emotions.

TIP: Look at your brand building strategy in this light and discard any thing that is NOT generating an emotional return from your internal and external markets.

When you launch marketing strategies in isolation from a richer brand building platform, you risk missing your target. Essentially, you are ‘shooting in the dark’ hoping that you will eventually make an impact. I’m a strong advocate of ‘tribe-based’ brand building as a superior way towards cultivating brand loyalty. This form of brand building is designed to foster a culture of initiation. Some great examples of organizations that adopt tribe-based brand building are: Starbucks, Mini-Cooper and Apple.

Not only does this approach differentiate you from the competition, it positions you at a new altitude. When you strive to build a tribe or culture, you are continually breathing new life into your marketing strategies. Every action you take is aligned with purpose and intention. You create in far less time and you work smarter not harder. TIP: Strive to win the hearts of your clients or customers and you will win them for a lifetime.

The following are my five ‘Killer B’s for brand building:
1. [BRIEF]

‘Killer branding’ is about simplicity. A 2-3 word slogan or positioning statement that meaningfully connects and engages your target group is far more effective than a myriad of long-winded marketing statements. Some of my favorites are:

Nissan: Driven

Nike: Just Do It.

Apple: Think Different.

Norwegian Cruise Line: It’s better out here.

Angela Kontgen: Life @ new levels.

2. [BRAG]

If you are not passionate about your brand how can you expect others to be? There are times when I have heard from clients or members of an audience that I’m to passionate or aggressive. I’m in their face. Here is the thing, it takes 5-7 highly effective and consistent touch points to reach a new client or customer. Don’t apologize for pursuing and living your dream with persistence and dedication. We have one life to live so get out there and do whatever it takes to reach your goals. Remember, if you’re not being seen then you’re not being heard. No apologies!

3. [BUZZ]

I love creating strategies that generate tremendous momentum. Consistent events delivered monthly represent one of my favorite strategies for strengthening brand loyalty. With the increase in technology we are becoming increasingly disconnected. Events that are well executed represent an opportunity to connect people in meaningful ways. Strive to create consistent weekly, monthly, quarterly and annual strategies. Learn from successful people and create new success habits that replace older bad habits.


Recognize that energy flows where your attention goes. Work your plan and continue taking action. If you’re not passionate about your brand then you will not have enough power to create an engaging experience. Ask yourself: ‘How do I want to be perceived? Strive to create ‘sticky strategies’ that project you and your organization to the world with confidence, passion and enthusiasm. Project yourself as average and you’ll never stand out from the competition or get your message to stick to the minds of your target audience.

5. [BANG]

When I’m asked to deliver an inspirational key note, I strive to engage my audience at new levels making a lasting impression. Recognize that an audience will forget everything you say to them within 24-48 hours but they will not forget the way you made them feel. Making a bang with your brand is about creating a culture of initiation. If you’re not trying new things then you are not making a strong enough impact with your clients and/or customers. You need to ask yourself; ‘Are my current strategies making enough impact on my audience? Am I continually raising the bar in everything I do? Am I communicating like a master and getting my message out with passion and enthusiasm? Successful leaders continually seek new and innovative ways to create a surge of momentum around their brands. Making a bang with your brand is about standing out, participating, leaning in and raising your hand.

Gerry Visca is Canada’s Creative Coach®, an International Speaker, Author of 6 books, founder of the inspired entrepreneurial movement: DEFYENEURS™ and a Global Brand Ambassador. Gerry can be reached at: T. (905) 528.6032 E. gerry@redchairbranding.com www. gerryvisca.com

Wednesday, January 16, 2013

Red Tip: Your mission in life is the one you give yourself

Next Thursday TANK:
Burlington - Jan.24. 2013 6:00 - 9:00pm.  551 Maple Ave, Burlington - second floor party room. 

Niagara - Jan.24.2013 6:00 - 9:00pm. St. Catharines Museum & Welland Canals Centre 1932 Welland Canals Parkway St. Catharines, ON L2R 7K6

Edmonton - Feb.18, 2013 6:00 - 9:00pm Edmonton Petroleum Club – Cellar Room

Red Tip – Your mission is what you say it is.

When I first meet a client I ask them to contemplate the following questions: “What do you want to create in this lifetime and what do you want to be remembered for?” Recognize that your purpose and mission in life is the mission that you decide to give yourself. If you decide that you will inspire others to action then that is exactly what you will do. So many people that I inspire ask me: “How does one uncover their life purpose?” The moment you start to live these questions you are becoming aware of your hidden potential. So many of us are unaware of this process and go on with our daily rituals and habits. Years pass by and eventually comfort and fear sets in and we miss out on all of the possibilities in life. If you have never fallen then you have never challenged your potential. Whether you are an entrepreneur, defyeneur, student or a corporate executive, the key to defining your mission is to start now. Take a blank sheet of paper and write along the top, the following words: “This is my mission”….and fill in the blank. In 2008 after leading an award-winning branding agency, I gave myself a new mission: “To creatively inspire 1 million people to action”. I lived with these questions for several months: “What is my purpose and how can I serve others.” Every day I stepped deeper into these big questions, trusting that the HOW would eventually present itself. I can sum up this process into three simple words: Imagine, believe and act. The moment you imagine your mission you have already created it. Next, is believing, and trusting in your bigger ‘self’ with a strong sense of knowing. Lastly, you must take action. Recognize that without action there can be no reaction. I have applied this creative approach to thousands of individuals and hundreds of corporations who have a desire to uncover, unfold and communicate their mission with greater purpose. “He who knows his WHY can bear any how – Nietzsche, German Philosopher.

Join me and a cast of DEFYENEURS™ at the next TANK on Thursday January 24th, 2013 for an evening of inspired thinking. This TANK includes a special evening dedicated to helping individuals GET CLEAR on what they want to create most in 2013. This will be a SOLD-OUT evening, so please book your hot seat by January 15 by emailing gerry@redchairbranding.com
for the Burlington TANK and Erika@erikacaspersen.com for the Niagara TANK. Inquire today about a monthly DEFYENEURS™ membership at http://defyeneurs.com/the-membership/ designed to help you stay the course and build new levels of inspiration throughout 2013. A DEFYENEURS™ membership provides you with reserved seating at monthly TANKS. You are receiving this email directly from Gerry Visca.