GAS fuels your WHY

There are essentially three main areas to unleashing WHY power. The first I refer to as a IGNITE your WHY. Most people, entrepreneurs and even leaders in organizations miss or skip this fundamental step. The second and third stages of WHY cannot follow without a clear intention of WHY you exist. What you intend to create and the outcomes that you wish to see for others. The outcomes cannot simply be focused on more money. To often, I see people leap into action with non-defined goals, strategies and creative tactics. These individuals rely solely on hope. Organizations that grow at rapid speeds have a tendency to loose sight of their deeper WHY that may have been ignited so long ago. Apple is the best example of a global, publicly traded multi billion dollar company. It started off with a very clearly defined WHY ignited by passion, purpose and an outcome to push the human race forward. Every strategy, action and tactic supported this driving WHY. During the 10 year period that it's founder Steve Jobs left Apple the company abandoned it's WHY and in it's WAY. Upon Steve Job's return in 1997, the company was producing over 50 products had tripled its size and complexity in all areas. It was also 6 weeks from insolvency. What Steve Jobs brought back to Apple was its soul, it's passion, purpose and outcome. 

This leads to the second fundamental concept to unleashing WHY power - LAUNCH your WHY. Every tactic, strategy, was powerfully connected to Steve Job's WHY. As a leader ask yourself: Why do we exist? What drives our passion and purpose and what are the outcomes that we want others to experience? How will the World be Helped by You? 

Only after you has mastered these 2 levels of WHY, are you able to proceed to the third and final level. LIVE YOUR WHY. This is where the pedal meets the medal. There is no second guessing only inspired action through powerful Goal setting, Action and Sustainability which I refer to as GAS. Most people will never create clearly defined and measurable goals. Others won't even write them down. You must define goals with so much clarity and visualized every single day. Most people are not setting goals that are stretching themselves. A majority of people have already reached certain goals and they're still living in past goals fueled by past habits that no longer serve your next level of growth.  It's this mindset that is holding you back from stretching and reaching the next quantum level. Once a goal is clearly defined in this way it's time to apply action. Without action there can be no reaction. Action must be performed on a daily, weekly, monthly and quarterly basis. It is not enough to simply visualize a goal without the required action and persistence fueling that goal. This is where sustainability enters. Achievers recognize the power of persistence. It's not enough to perform the act once in a while randomly whenever you feel like it. To get what you want you must focus only on that which you wish to create and take powerful daily, weekly and monthly action to move you forward. 

The only thing that will drive your sustainability are new, powerful success habits. The current habits that you are living are the result of older goals and habits. To reach a new level requires the creation of larger, stronger and more sustainable habits. This process will lead to the creation of a new mindset which will ultimately impact your behavior.     The key is to recondition your mind, body and soul on a regular basis to stretch to the next level of growth. The discomfort that you're currently experiencing is your mind, body and soul encouraging you to redefine your goals. You need to ignite your why and reconnect with your passion and purpose and develop new success habits that are aligned with your bigger goals. This approach to Igniting, Launching and Living your WHY is going to move you to the level that you now know you're ready to achieve.